Marketing Assistant II PT 21

Title:                      Marketing Assistant II

FLSA STATUS:   Non-exempt, Part-time, non-supervisory

Reports to:           Library Director

Schedule:               21 hours per week; Schedule is flexible, but requires evenings and weekends as needed to support and capture library programs, events and outreach endeavors.

Wage:                    The salary range for this position is $20,507.76 to $30,182.88 annually or ($18.78 to $27.64 per hour), depending on qualifications and in accordance with internal equity.

Jobs Supervised:   None – may train and oversee department volunteers; may assist in supervising support functions for shift

Job Summary:       Responsible for managing and coordinating the library’s marketing and influencing campaigns under the supervision of the Library Director, with latitude for independent judgment and decision making.  Coordinates with other public services staff in the design and implementation of the library’s community presence, social media content and marketing.  The person in this position is a team player that has a passion for libraries, marketing, popular media, technology, and the people who use them. The Marketing Assistant keeps abreast of technology trends and enjoys connecting with others who share those interests.

 Nature and Scope of Position

The Zion-Benton Public Library is looking for a creative and energetic Marketing Assistant.  Join our engaged, enthusiastic staff as we start a renovation project, showcase our resources, and spread library love far and wide.  The person in this position is a team player that has a passion for libraries, marketing, popular media, technology, and the people who use them.  Please be prepared to show a portfolio of your work.

• Oversees content strategy and maintenance for the library’s website and social media accounts.
• Proficient in graphic design software.
• Ability to communicate effectively orally and in writing.
• Ability to establish and maintain effective working relationships with staff and public.

Duties and Responsibilities:

• Collaborates with library staff from all departments, especially graphic artist to plan, manage, coordinate, write, design concept, proofread, and edit all library publications, including flyers, posters and promotional/outreach materials
• Responsible for timely, accurate publication of the monthly, weekly, and special edition enewsletters; Zion Quarterly Submissions (City and Township); bi-monthly mailer; other messaging as needed.
• Responsible for the voice, content and direction of social media, including responses to reviews, community comments and webpage.
• Collaborates with library staff from all departments to create and maintain a consistent, professional, and welcoming environment for library users in person and online, including the Library catalog
• Designs and analyzes surveys for library users and community feedback
• Uses statistics, census, and other data to better understand the needs and wants of different segments of the community to better inform services and marketing of services
• Coordinates with library staff in the creation and look of the library’s social media content and marketing, and other online tools
• Generates content and responds to library social media accounts
• Creates and maintains a workflow for library staff to review, approve and finalize marketing efforts using the Library’s written style-guide
• Works with graphic artist in designing, maintaining and sharing the library’s style guide
• May assist community partners with marketing expertise
• Promotes the library district through outreach and by using best marketing  practices
• Analyzes statistical reports consistently to capture usage and interactions in a timely manner
• Participates in staff, department, and other professional (system, consortium, and community) meetings related to job responsibilities, as relevant
• Active participant in the library programming team, maintains awareness of and promotes library programs, including the calendar of events
• Uses design thinking principles to test concepts and ideas
• Identifies community events and coordinates library message for the event
• Perform other duties as assigned.

Contacts: Patrons, volunteers, other department personnel, and peers at other organizations

Working Conditions: Normal office conditions

Physical Demands:

• Requires full range of motion, including standing, sitting, or walking for extended periods
• Must be able to hear, comprehend, and respond to the library user both in person and in telephone conversations
• Must have visual ability to see computer screen, read call numbers, and bar codes on library materials
• Requires bending, stooping, and reaching to retrieve library materials
• Must be able to move a two-sided book cart loaded with books and other library materials
• Must have dexterity and eye-hand coordination to move materials or operate automated equipment
• Must be able to lift boxes of books, paper, or other items

Education, Experience, and Skills Required for Entry into the Job:

• Associates degree in digital media creation, communications, or similar field required; bachelor’s degree or equivalent combination of education and experience preferred
• Fluency in social media platforms including familiarity with local influencers
• Working knowledge of Canva, Microsoft Office products, the Internet and email; background in computer network experience in a Microsoft Windows environment; knowledge of desktop security policies,
• Highly developed written and oral communication skills
• Ability to work under pressure and meet deadlines
• Ability and desire to represent the library on community task forces and committees and at community and professional events
• Ability to show initiative and solve problems
• Ability to work independently, to set priorities, adapt as needed, and see projects through to completion
• Spanish speaking, reading, and writing skills are desired
• Previous library experience desired.

 Special Requirements

• Access to reliable transportation to work at the library and offsite as needed
• Some local, regional, and occasional national travel is required of this position
• Schedule will include evenings and weekends

General Requirements for all library employees:

• Commitment to providing uniformly gracious and friendly service to all people
• Ability to establish and maintain harmonious working relationships
• Commitment to the library’s mission and goals
• Ability to read, write, and speak English
• Ability to give and receive instructions in English
• Alpha-numeric recognition skill
• Ability to exercise good judgment
• Ability to use basic office equipment: telephone, fax, email
• Ability to work independently
• Ability to contribute to and lead a team
• Honest, punctual, accurate, able to maintain confidentiality
• Ability to pass a criminal background check

This is a part-time position with limited benefits, including pro-rated personal time. Schedule is flexible, but requires evenings and weekends as needed to support and capture library programs, events and outreach endeavors. The salary range for this position is $20,507.76 to $30,182.88 annually or ($18.78 to $27.64 per hour), depending on qualifications and in accordance with internal pay equity.

To Apply: email cover letter, resume, and online application to Robin Smith, Library Director at rsmith@zblibrary.org The position will be open until filled.

Zion-Benton Public Library District is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.